optilyz & Cremanski & Company – Scalable Growth Through Efficient Sales Processes

The Challenge

optilyz faced the challenge of strategically scaling the company:

1. Scaling from mid-market to large & enterprise clients

2. Improving Customer Success processes for a seamless handoff from sales

3. International expansion with a focus on the UK market

4. Implementing a powerful CRM system for process automation

The existing CRM tool was focused on hunting (new business) and had reached its limits. Key features for scalable growth, especially in the handover to Customer Success were missing

The Solution: Scalable Processes with Salesforce & Cremanski & Company

Together with Cremanski & Company, optilyz kicked off a Salesforce implementation to optimally structure all processes, from marketing and sales to customer success.

1. Sales diagnostics as a foundation for a scalable sales organization

2. Implementation of Salesforce as the central CRM for sales & customer success

3. Close collaboration & sparring for continuous optimization

4. Flexible support, especially during phases without an internal sales ops team

The Results

1. Efficient sales processes enabling fast, sustainable growth

2. Better data & transparency thanks to a centralized CRM solution

3. Scalable customer success for stronger client relationships

4. Flexibility & adaptability – no matter how business goals evolve

“Working with Cremanski & Company was a key driver of our growth. The combination of strategic consulting and technical implementation helped us tremendously in sustainably optimizing our sales and customer success processes.”
— Martin Twellmeyer, Co-founder and CEO, optilyz