Author

Luca Millefanti

Manager and Solutions Engineer

Luca Millefanti leads a team of CRM consultants and builds scalable no-code, low-code and AI solutions around real business needs. He brings nearly a decade of experience in solution engineering, project management and global CRM rollouts, and today brings AI into the GTM operating systems his team builds.

Connect on LinkedIn

Featured articles

How Do You Migrate Record Types in Salesforce?

Salesforce27 August 20265 min read

How Do You Migrate Record Types in Salesforce?

A five-phase Salesforce Record Type migration that keeps validation rules, Flows, and approvals intact.

When a Salesforce "Duplicate" Is Not Actually a Duplicate

Salesforce27 August 20265 min read

When a Salesforce "Duplicate" Is Not Actually a Duplicate

How to tell genuine duplicates from legitimate separate entities in Salesforce, and how to handle both correctly.

How to Choose Between HubSpot and Salesforce: A B2B Decision Framework

CRM21 July 20265 min read

How to Choose Between HubSpot and Salesforce: A B2B Decision Framework

A B2B decision framework for choosing between HubSpot and Salesforce, including when to run both.

Intelligent Lead Routing: Why B2B GTM Teams Fail at It and How to Fix It Operationally

RevOps20 July 202614 min read

Intelligent Lead Routing: Why B2B GTM Teams Fail at It and How to Fix It Operationally

How intelligent lead routing eliminates delays, aligns Salesforce and tools like Chili Piper, and turns faster response times into higher conversion rates.

Salesforce Implementation Best Practices

Salesforce16 July 20265 min read

Salesforce Implementation Best Practices

Salesforce implementation decisions that determine value, from operating model first to 90-day adoption.

CRM Architecture and the AI Coding Question

CRM14 July 20265 min read

CRM Architecture and the AI Coding Question

The CRM architecture mistakes that make systems unmaintainable, and what to fix before introducing AI.

The Best New Salesforce Features from 2025 and 2026

Salesforce26 June 20265 min read

The Best New Salesforce Features from 2025 and 2026

The Salesforce release features from 2025 and 2026 that actually change how admins, RevOps teams, and architects work.

Are You Paying for Salesforce Licenses You Don't Need?

Salesforce1 May 20265 min read

Are You Paying for Salesforce Licenses You Don't Need?

How a quarterly license audit, disciplined pre-assignment questions, and the right license types stop Salesforce over-spend.

Migrate from Process Builder to Flow: A Step-by-Step Guide

Salesforce23 April 20265 min read

Migrate from Process Builder to Flow: A Step-by-Step Guide

A step-by-step guide to migrating from Process Builder to Flow before support ends.

How to Safely Retire Unused Salesforce Fields

Salesforce23 April 20265 min read

How to Safely Retire Unused Salesforce Fields

A step-by-step approach to identifying and retiring unused Salesforce fields without breaking dependencies or critical processes.

Salesforce Development: In-House, Outsourced, or Hybrid? How to Choose the Right Model for Scalable Revenue Operations

Salesforce23 April 20265 min read

Salesforce Development: In-House, Outsourced, or Hybrid? How to Choose the Right Model for Scalable Revenue Operations

In-house, outsourced, or hybrid: how to choose the right Salesforce development model for your growth stage, budget, and revenue strategy.

What Data Should You Actually Migrate to a New Salesforce Org?

Salesforce9 April 20265 min read

What Data Should You Actually Migrate to a New Salesforce Org?

Three questions that decide which data belongs in your new Salesforce org — and what should stay in the archive.

Where Should You Deduplicate: HubSpot or Salesforce?

Salesforce2 April 20265 min read

Where Should You Deduplicate: HubSpot or Salesforce?

Which platform should own deduplication in a HubSpot–Salesforce integration — and why sequencing matters more than tools.

Cracking the Code to Successful Salesforce Implementations

Salesforce20 January 20265 min read

Cracking the Code to Successful Salesforce Implementations

Why Salesforce implementations fail at the intersection of technology and business process — and how to get them right.

SAP Marketing Cloud sunset in 2026: challenges, alternatives, and migration tips

Marketing5 January 20264 min read

SAP Marketing Cloud sunset in 2026: challenges, alternatives, and migration tips

Cremanski & Company helps you navigate SAP Marketing Cloud's 2026 sunset. Expert migration support, platform alternatives, and data transition strategies.