Direction
One story and a clear owner
Strategy translated into what changes, for whom, and who sponsors it. ICP, value story, targets.
All services
GTM Enablement
Strategy your team actually executes
We turn your revenue strategy into an execution plan and the operating system to run it. New, changing or still on slides, we drive the change until the team runs it.
30 minutes with a partner who has run a GTM. We start with your challenges and where you want to get to.
Where it breaks
Good strategy gets lost between the slide deck and the deal
The strategy is clear on paper, and nobody can say what changes on Monday.
The strategy changes, and the operating system stays the same.
Everyone tells a different story about what you sell.
Managers coach on gut feel, and deal reviews turn into status updates.
New tools are bought and paid for, a few people use them, and nobody changed how deals run. AI and CRM are the usual suspects.
Every rollout runs as a project with an end date, so adoption drops the week after.
What we do
Enablement is change management for your commercial team. We start with the decision and stay until it's how the team works. Operating system means the decisions, processes, rhythms and tools that make a team run the strategy the same way every week.
Operating System
Built from your best deals
Process, playbook, planning and review rhythms, and the tools that carry them, CRM and AI included.
Capability
Reps and managers who can run it
Onboarding and ramp, targeted training, and manager coaching in live deals.
Adoption
Proof that it's used
Weekly cadence, deal reviews and a monthly scorecard, backed by usage and call data.
Where we step in
Every engagement starts from one of three places.
From a strategy
You have a strategy, and the team can't execute it
The plan is good. What's missing is who does what, in which meeting, with which tool. We turn it into an execution plan and an operating system the team runs.
From a shift
Your strategy is changing
New ICP, new market, new pricing, new leadership. We adjust the operating system so the shift reaches the deals and the revenue.
From scratch
You don't have a strategy yet
We start with revenue architecture, then carry it into execution.
Typical triggers
New ICP or positioning
New region or acquisition
PE value creation plan
New sales leadership
Moving from founder led to team led sales
New tools, a CRM or AI
A clear operating system first
Any new tool makes a clear operating system faster and an unclear one louder.
Why it sticks
Leaders
Leaders sponsor it
Every change has a named sponsor who shows up in the reviews.
Managers
Managers coach it
Training that managers don't reinforce fades within weeks, so we train them to coach it in deal reviews.
The work
It lives in the work
Guidance sits in the meetings, planning cycles and systems your team already uses, the CRM included.
Adoption
Adoption is planned
Who changes what, from day one, and how we check it's used.
Ownership
Your team owns it
A named internal owner and an operating rhythm, so new hires, regions and teams get the same thing without starting over.
How we work with you
Operators who have done the job, working next to your team
Step 1
We diagnose where the change will stall
Stakeholders, ramp history, won and lost deals, call review and an audit of what already exists.
Step 2
We build it with your managers and top reps
Process, playbook, coaching rhythm and tools, tested in live deals before they scale.
Step 3
We run it with you through the first cycles
Weekly coaching and reviews next to your managers until they own it, then a clean handover.
Engagement model
Project based, or with a fractional enablement lead: a senior lead, as much as you need, taking part-time ownership of enablement while you grow into a full-time role.
How we measure it
We record a baseline before we start, agree targets with you and review a scorecard every month.
Scorecard
Adoption
Tool and playbook usage, coaching done, call data.
Scorecard
Execution
Stage conversion, forecast quality.
Scorecard
Results
Win rate, ramp time, sales cycle.
Led by Ambre Jeanneau-Hilz
Ambre Jeanneau-Hilz
Principal, GTM Enablement
She has founded and led global enablement teams at Parloa and Uberall, building onboarding frameworks, partner academies, and cross-functional GTM processes.
What you get
- A team that runs your strategy as one operating system.
- Leaders who sponsor and managers who coach.
- Playbook and guidance inside the tools your team already uses.
- Adoption you can see on a scorecard.
- Change that outlasts our engagement.
Take their word for it
Cremanski & Company was the catalyst for transforming our Revenue Operations. Their pragmatic, measurable, and immediately actionable approach was exactly what we needed to drive structured and sustainable growth.
Kirill Mankovski, CEO, Softgarden
The new data foundation lets us steer the business proactively. That’s the real unlock for our next growth chapter.
Jerome Evans, CEO, firstcolo
Cremanski & Company was by far the better partner, because they understood our challenges and had clearly guided other Series A startups successfully before
Felix Lütjann, Head of Marketing, Loopario
It's not just someone doing tech work for us: it's a true strategic partner, with a strong project manager and a strong RevOps mentor, flexible enough to adjust whenever our priorities shift.
Robert Anders, Director Therapist Network, Sunday Natural
We tripled our volume with the same team. Cremanski & Company understood our business across sales, ops, and marketing.
Antoine Tomasini, Co-founder and COO, Backbone
It’s exactly what we wanted, and even more. Michael didn’t just fill a gap; he built the foundation for what comes next.
Johannis Hatt, Co-founder & CEO, Productsup
We didn’t expect how big the impact would be. Today, I can’t imagine working without this system anymore.
Florian Dostert, Co-founder & CEO, SYNTINELS
Working with Cremanski & Company was a key driver of our growth. The combination of strategic consulting and technical implementation helped us tremendously in sustainably optimizing our sales and customer success processes.
Martin Twellmeyer, Co-founder and CEO, optilyz
Works well with
Ready to make change stick?
Talk to a partner who has run a GTM.