Funnel and channel audit
See where cost concentrates
Every channel, campaign, and conversion rate, plus CRM data quality, to find where leads leak and where spend underperforms.
All services
Marketing
Marketing that connects to revenue
We work on the parts of marketing that decide whether it converts: who you target, how leads qualify, and how results are measured, so every euro can be traced to revenue.
30 minutes with a partner who has run a GTM. We start with your challenges and where you want to get to.
Where it breaks
Leads come in, most aren't qualified enough to matter, and sales questions the quality of every one
Attribution is impossible to pin down.
Acquisition cost keeps rising, and nobody knows where it is concentrated.
Marketing optimizes for lead volume, sales for close rate, and the two never share a number.
The board asks which spend produces revenue, and the answer is a guess.
The ICP is written down, and the targeting ignores it.
More budget and more campaigns rarely fix this. The cause sits in how marketing and sales are set up to work together.
What we do
We focus on the go-to-market side of marketing: targeting, qualification, attribution, and handoffs.
ICP, segments, messaging
Aim at who actually buys
Who is worth selling to, based on how deals get won and lost, with messages matched to each buyer.
Qualification
One definition of a qualified lead
Criteria and scoring that sales agrees with, so quality stops being a debate.
Attribution
Reporting you can defend
Marketing activity connected to pipeline stages and closed revenue, in a form that stands up at board level.
Marketing and sales
One shared number
Common stages, handoffs, and joint reviews, so both teams answer to the same revenue outcome.
Budget
Spend moved to what converts
Channel mix and targeting tightened against your ICP, with money moved away from what does not pay back.
How we measure it
Four numbers tell you whether it is working: acquisition cost, lead-to-close conversion, how much marketing activity is tied to revenue, and lead quality.
How we work with you
Operators who have done the job, working next to your team
Step 1
We audit what converts
Closed-won and closed-lost data, channel performance, and CRM quality show where the problems sit.
Step 2
We rebuild measurement and alignment
Attribution, qualification, and handoffs get defined with marketing and sales together.
Step 3
We run the first cycles with you
Budget moves and campaigns relaunch on the new setup, and we review results with your team until it holds.
What you get
- Campaigns worth running.
- Leads sales believes in.
- Spend tied to revenue.
- A clear answer when the board asks what marketing returns.
- One view of what is working.
Where AI fits
AI supports segmentation, account research, and content once targeting and measurement are clear.
Take their word for it
Cremanski & Company was the catalyst for transforming our Revenue Operations. Their pragmatic, measurable, and immediately actionable approach was exactly what we needed to drive structured and sustainable growth.
Kirill Mankovski, CEO, Softgarden
The new data foundation lets us steer the business proactively. That’s the real unlock for our next growth chapter.
Jerome Evans, CEO, firstcolo
Cremanski & Company was by far the better partner, because they understood our challenges and had clearly guided other Series A startups successfully before
Felix Lütjann, Head of Marketing, Loopario
It's not just someone doing tech work for us: it's a true strategic partner, with a strong project manager and a strong RevOps mentor, flexible enough to adjust whenever our priorities shift.
Robert Anders, Director Therapist Network, Sunday Natural
We tripled our volume with the same team. Cremanski & Company understood our business across sales, ops, and marketing.
Antoine Tomasini, Co-founder and COO, Backbone
It’s exactly what we wanted, and even more. Michael didn’t just fill a gap; he built the foundation for what comes next.
Johannis Hatt, Co-founder & CEO, Productsup
We didn’t expect how big the impact would be. Today, I can’t imagine working without this system anymore.
Florian Dostert, Co-founder & CEO, SYNTINELS
Working with Cremanski & Company was a key driver of our growth. The combination of strategic consulting and technical implementation helped us tremendously in sustainably optimizing our sales and customer success processes.
Martin Twellmeyer, Co-founder and CEO, optilyz
Works well with
Ready to connect marketing to revenue?
Talk to a partner who has run a GTM.