GTM operating system
Get the whole picture working
People, process, data and platforms set up as one system, so AI has something solid to plug into.
All services
AI Go-to-Market
AI on a foundation that can carry it
A lot of GTM teams are experimenting with AI. We help you move from scattered pilots to AI that works inside your daily motion, with the foundation first and the results in your number.
30 minutes with a partner who has run a GTM. We start with your challenges and where you want to get to.
Where it breaks
Multiple AI initiatives, and performance hasn't moved.
Individual side projects pulling the team away from the work that moves the number.
Tools and pilots that got built, and nobody uses.
AI that doesn't fit your GTM operating system.
Agents plugged into a CRM nobody trusts
A board asking what AI is doing for the number.
What we do
We help you build one holistic GTM operating system. Then we deploy AI at the specific points where it solves a real challenge and lifts efficiency and performance.
Use cases
Find the points where AI fits
We pick the places where AI solves a real problem in that system, and agree the order with you.
Build and embed
Put it inside the daily work
Built in your CRM and stack, so reps and managers use it without opening another tool.
Teach and tune
Make the team better with it
We train your team, track the gains in efficiency and performance, and tune as results come in.
Start with a readiness check
We look at how your GTM operating system runs today, and agree the first point where AI can make a difference.
Where AI pays off
Once the operating system holds, AI takes on five jobs inside it.
Capture
Nothing gets lost
Every call, email and stage change lands in the CRM, without anyone typing it in.
Control
Deals move on evidence
Gate evidence is checked before a deal moves to the next stage.
Risk detection
Problems seen early
Deviations get flagged before the 10 metrics move.
Action
Routine work done for you
AI executes the routine follow-ups. Your people approve them.
Prep
Every meeting starts ready
The analysis is ahead of time so that everyone walks into the meeting fully ready.
Built into cockpits you control
We bring the five jobs together in cockpits that let you control and manage your GTM. Every role gets its own, and every answer shows its source.
Track 1 · Role cockpits
Each role sees only what matters today. Ask why, drill in, get the source.
Marketing cockpit
Pipeline by campaign and segment, MQL quality, and ICP fit of inbound.
Sales cockpit (SDR and AE)
Accounts to work, SLA clocks, flagged deals, and missing gate evidence.
CSM cockpit
Renewal risk, contact gaps, and expansion signals from calls and usage.
Service cockpit
Ticket trends per account, and escalations that put a renewal at risk.
Track 2 · Management cockpit
Leaders see their teams and the whole revenue engine as one system. Every number links to its source.
Pipeline risk
An AI estimate of real coverage against reported coverage, per segment.
OS deviations
Gate breaches and governance gaps by team, stage and source.
The 10 metrics
The board view, with the signals that fired underneath.
Suggested actions
What leadership should push, fix or escalate this week.
How we work with you
Operators who have done the job, working next to your team
Step 1
Foundation first
We fix the data, process, and CRM gaps that would sink any AI use case.
Step 2
One use case at a time
We pick the use case that moves the number, build it, and measure it.
Step 3
Let it learn
Won, lost, and churned deals feed back into your targeting and playbook.
What you get
- AI that adds to your number.
- Fewer tools, each with a job.
- A team that trusts what the AI produces.
- A GTM that gets smarter over time.
Take their word for it
Cremanski & Company was the catalyst for transforming our Revenue Operations. Their pragmatic, measurable, and immediately actionable approach was exactly what we needed to drive structured and sustainable growth.
Kirill Mankovski, CEO, Softgarden
The new data foundation lets us steer the business proactively. That’s the real unlock for our next growth chapter.
Jerome Evans, CEO, firstcolo
Cremanski & Company was by far the better partner, because they understood our challenges and had clearly guided other Series A startups successfully before
Felix Lütjann, Head of Marketing, Loopario
It's not just someone doing tech work for us: it's a true strategic partner, with a strong project manager and a strong RevOps mentor, flexible enough to adjust whenever our priorities shift.
Robert Anders, Director Therapist Network, Sunday Natural
We tripled our volume with the same team. Cremanski & Company understood our business across sales, ops, and marketing.
Antoine Tomasini, Co-founder and COO, Backbone
It’s exactly what we wanted, and even more. Michael didn’t just fill a gap; he built the foundation for what comes next.
Johannis Hatt, Co-founder & CEO, Productsup
We didn’t expect how big the impact would be. Today, I can’t imagine working without this system anymore.
Florian Dostert, Co-founder & CEO, SYNTINELS
Working with Cremanski & Company was a key driver of our growth. The combination of strategic consulting and technical implementation helped us tremendously in sustainably optimizing our sales and customer success processes.
Martin Twellmeyer, Co-founder and CEO, optilyz
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Ready to put AI on solid ground?
Talk to a partner who has run a GTM.