Sales process
One process every rep follows
Stages, qualification criteria, and exit criteria written down and built into the CRM.
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Sales
A playbook your team follows
We design the sales process, the plays, and the forecast method, then build them into your CRM and your team's habits.
30 minutes with a partner who has run a GTM. We start with your challenges and where you want to get to.
Where it breaks
Quotas go unmet quarter after quarter.
Pipeline coverage looks healthy, and the win rate says otherwise.
Reps close deals their own way, and the gap between your best and the rest is wide.
The ICP is defined, and reps still call whoever they want.
Most deals rest on a single contact.
Leads drop between SDRs and AEs.
The forecast is rarely met.
The cause usually sits in the setup around your team, and that can be fixed.
What we do
Value story and ICP
Who you sell to, and what you say
Ideal customers, the people involved at each account, and the value story behind your offer, agreed with product and marketing.
Plays
Plays your reps actually use
A play for each core offer and key moment: audience, trigger, message, and tools, tested with your reps before it scales.
Pipeline
Pipeline you can believe
Your target turned into volume and coverage, with deal quality checked, so a smaller pipeline can still be a real one.
Handoffs and deals
Handoffs that hold
SDR to AE criteria, discovery standards, and more than one contact in every deal.
Forecast and reviews
A forecast with a method
How the number is called, reviewed every week, and coached on real data.
What is a sales play?
A play is your offer packaged for one buyer and one moment: who it is for, what triggers it, what the rep says, and what the rep needs in hand. Decks and training days fade. A play lives in the CRM, the cadence, and the coaching, so it gets used.
How we work with you
Operators who have done the job, working next to your team
Step 1
We map how deals really move
Won and lost deals, pipeline quality, and the spread between reps show where the process breaks.
Step 2
We design and build with your sales leaders
Process, plays, and forecast method, tested with your reps in live deals before they scale.
Step 3
We run it with you until it sticks
Deal reviews and forecast calls on the new setup, with managers coaching, until it is habit.
A leadership seat empty?
An interim sales leader can run the function while you build the system and find the permanent hire.
How we measure it
Four numbers show whether it is working: win rate, sales cycle length, forecast accuracy, and how many deals still need a leader in the room.
What you get
- Reps selling the same way.
- A smaller pipeline you can believe.
- Deals with more than one contact in them.
- At-risk deals flagged early.
- A forecast that holds.
- Leaders out of the day-to-day deals.
Where AI fits
Call recordings and deal signals show what works with each type of customer, and prepare reps before every conversation.
Take their word for it
Cremanski & Company was the catalyst for transforming our Revenue Operations. Their pragmatic, measurable, and immediately actionable approach was exactly what we needed to drive structured and sustainable growth.
Kirill Mankovski, CEO, Softgarden
The new data foundation lets us steer the business proactively. That’s the real unlock for our next growth chapter.
Jerome Evans, CEO, firstcolo
Cremanski & Company was by far the better partner, because they understood our challenges and had clearly guided other Series A startups successfully before
Felix Lütjann, Head of Marketing, Loopario
It's not just someone doing tech work for us: it's a true strategic partner, with a strong project manager and a strong RevOps mentor, flexible enough to adjust whenever our priorities shift.
Robert Anders, Director Therapist Network, Sunday Natural
We tripled our volume with the same team. Cremanski & Company understood our business across sales, ops, and marketing.
Antoine Tomasini, Co-founder and COO, Backbone
It’s exactly what we wanted, and even more. Michael didn’t just fill a gap; he built the foundation for what comes next.
Johannis Hatt, Co-founder & CEO, Productsup
We didn’t expect how big the impact would be. Today, I can’t imagine working without this system anymore.
Florian Dostert, Co-founder & CEO, SYNTINELS
Working with Cremanski & Company was a key driver of our growth. The combination of strategic consulting and technical implementation helped us tremendously in sustainably optimizing our sales and customer success processes.
Martin Twellmeyer, Co-founder and CEO, optilyz
Works well with
Ready to build the playbook?
Talk to a partner who has run a GTM.