Author

Michael Jäger

Managing Partner & Founder

Michael Jäger founded Cremanski & Company in 2018 to help B2B software and services companies and PE-backed businesses grow. He has built sales organizations across industries, founded three companies, and coined the term AI-driven GTM operating system, now a reference for how go-to-market teams put AI to work. He advises boards and leadership teams, and shares his playbooks as a speaker across Europe.

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Featured articles

What Is a Chief Revenue Officer? Role, KPIs, and When You Need One

RevOps21 October 202614 min read

What Is a Chief Revenue Officer? Role, KPIs, and When You Need One

Learn what a Chief Revenue Officer (CRO) does, which KPIs they own, how the role differs from a VP of Sales, and when your company needs one.

What Is Revenue Operations (RevOps)? Definition, Structure, and How It Scales B2B Growth

RevOps9 September 20265 min read

What Is Revenue Operations (RevOps)? Definition, Structure, and How It Scales B2B Growth

Revenue Operations aligns Sales, Marketing, and Customer Success under one data model, one process standard, and one technology stack.

GTM Engineer: Role Definition, Skills, Salary, and What the Job Market Actually Expects (2025–2026)

RevOps10 August 20265 min read

GTM Engineer: Role Definition, Skills, Salary, and What the Job Market Actually Expects (2025–2026)

What the GTM Engineer role actually is, the skills and salary the job market expects, and when the hire makes sense.

What Is Go-to-Market Engineering? Definition, Role, and How It Fits Inside RevOps

RevOps30 July 20265 min read

What Is Go-to-Market Engineering? Definition, Role, and How It Fits Inside RevOps

Go-to-market engineering applies engineering principles to the automations, data flows, and integrations that execute your revenue strategy.

The GTM Engine Maturity Index: Where Does Your Company Stand?

RevOps29 July 20262 min read

The GTM Engine Maturity Index: Where Does Your Company Stand?

Assess your GTM maturity across four levels. Benchmark your organisation, uncover gaps, and improve predictability with data-driven insights.

The 6 Moves That Take You From Functional to Engine-Aligned GTM Model

RevOps23 July 20265 min read

The 6 Moves That Take You From Functional to Engine-Aligned GTM Model

The six architectural moves that take a GTM organisation from capable functions to one aligned revenue engine.

Direct Sales vs. Partners: How to Build a GTM Mix That Scales (Without Losing Control)

Sales23 July 20265 min read

Direct Sales vs. Partners: How to Build a GTM Mix That Scales (Without Losing Control)

Direct sales vs. partners: how to build a GTM mix that scales without losing control.

Why GTM Systems Fail: Assumptions, Compromise, and the Island Problem

RevOps25 June 20265 min read

Why GTM Systems Fail: Assumptions, Compromise, and the Island Problem

Why GTM systems fail: unverified assumptions, compromise at the gates, and three functions optimising one journey separately.

Revenue Controlling: The 10 Metrics and the Operating Rhythm That Makes Them Matter

RevOps18 June 20265 min read

Revenue Controlling: The 10 Metrics and the Operating Rhythm That Makes Them Matter

The ten revenue metrics that matter and the operating rhythm that turns them into decisions.

Three Essential Tips for Reliable Pipeline Forecasts

RevOps10 June 20263 min read

Three Essential Tips for Reliable Pipeline Forecasts

Discover with Cremanski & Company three crucial tips to refine your pipeline forecasts. •Customer Journey •Probability Analysis •Pipeline Management

When to Start with Revenue Operations? Top 5 Recommendations for Your Startup

RevOps10 June 20263 min read

When to Start with Revenue Operations? Top 5 Recommendations for Your Startup

Learn when startups should launch Revenue Operations and why it matters. Discover the top 5 expert recommendations to improve alignment, efficiency, and growth.

Pipeline Stage Design: The Three Things Every Stage Must Have

RevOps9 June 20265 min read

Pipeline Stage Design: The Three Things Every Stage Must Have

Pipeline stages that were named but never defined: the three things every stage must have to make forecasts trustworthy.

The GTM Factory: Three Layers Every Revenue Team Needs

RevOps2 June 20265 min read

The GTM Factory: Three Layers Every Revenue Team Needs

Six quarters, €22 million in pipeline, 3x coverage — and the numbers still weren't there. The three layers every revenue team needs.

Net Revenue Retention: How B2B SaaS Companies Engineer Expansion, Not Just Prevent Churn

RevOps8 May 20265 min read

Net Revenue Retention: How B2B SaaS Companies Engineer Expansion, Not Just Prevent Churn

How B2B SaaS companies engineer expansion revenue instead of just preventing churn.

Why Your Sales Forecast Is Wrong Before the Quarter Starts

RevOps24 April 20265 min read

Why Your Sales Forecast Is Wrong Before the Quarter Starts

Why forecast errors are upstream failures in stage definitions, pipeline hygiene, and team incentives — not a spreadsheet problem.

Why Your Revenue Forecast Is Always Wrong (and What Actually Fixes It)

RevOps24 April 20265 min read

Why Your Revenue Forecast Is Always Wrong (and What Actually Fixes It)

Why your revenue forecast is always wrong — and what actually fixes it.

Planning & Forecasting for Predictable Growth

RevOps23 April 20262 min read

Planning & Forecasting for Predictable Growth

Learn how Revenue Architects achieve accurate forecasts through aligned GTM systems, data discipline, & operational excellence. Download our report!

Why Activity Metrics Are Lying to You

RevOps7 April 20265 min read

Why Activity Metrics Are Lying to You

Why busy dashboards hide a fragmented go-to-market engine — and what the 2026 GTM Engine Maturity Report shows.

Why Recurring Revenue Businesses Need a Full-Cycle Revenue Engine

RevOps25 March 20265 min read

Why Recurring Revenue Businesses Need a Full-Cycle Revenue Engine

Growth in recurring revenue depends on what happens after the sale. Learn how stage discipline, SQL standards, and post-sale alignment drive NRR.

Tools Don’t Fix Revenue, GTMs with an Operating System Do

RevOps20 March 20265 min read

Tools Don’t Fix Revenue, GTMs with an Operating System Do

Most revenue problems don't start with bad tools — they start with broken systems.

From Activity Metrics to Business Impact: A RevOps Guide

RevOps29 January 20265 min read

From Activity Metrics to Business Impact: A RevOps Guide

A RevOps guide to moving from activity metrics to real business impact measurement.

At What Stage of My B2B SaaS Startup Should I Get Started with RevOps? And Why at All?

RevOps5 January 20262 min read

At What Stage of My B2B SaaS Startup Should I Get Started with RevOps? And Why at All?

When is the best time to get started with RevOps to foster sustainable growth while focussing on Revenue Achitecture?

Customer Success in Practice: How to Prevent Churn – From Onboarding to Renewal

Customer Success5 January 20266 min read

Customer Success in Practice: How to Prevent Churn – From Onboarding to Renewal

Cremanski & Company demonstrates how customer success prevents churn: from structured onboarding and health monitoring to a scalable 180-day roadmap.

Fix these 4 issues to increase your conversion rates as a SMB!

Sales5 January 202611 min read

Fix these 4 issues to increase your conversion rates as a SMB!

Boost SMB conversion rates with CRM optimization, lead qualification, efficient handovers, and automation. Drive sales success and streamline your processes.

Why Executives and Founders Still Hesitate to Bet on RevOps

RevOps5 January 20264 min read

Why Executives and Founders Still Hesitate to Bet on RevOps

Explore with the experts of Cremanski & Company the critical importance of Revenue Operations (RevOps) in modern business.

The Revenue Strategy and Goals: Understanding What Growth Investors Look For and How to Start Building a Strong Investment Case From Day 1

RevOps5 January 20264 min read

The Revenue Strategy and Goals: Understanding What Growth Investors Look For and How to Start Building a Strong Investment Case From Day 1

Discover with Cremanski & Company the keys and factors to sustainable growth and scalability through RevOps and Revenue Architecture.

Customer Retention as a Success Factor: How SaaS Companies Structure Customer Success to Maximize Profitability

Customer Success5 January 20264 min read

Customer Retention as a Success Factor: How SaaS Companies Structure Customer Success to Maximize Profitability

Learn with the experts of Cremanski & Company more about Customer Success as a growth engine for startups and why it is a must-have for SaaS companies.

The Focus of Your Recently Hired VP Sales in the First 6 Months Should Be to Grow Your Existing Business!

Sales5 January 20262 min read

The Focus of Your Recently Hired VP Sales in the First 6 Months Should Be to Grow Your Existing Business!

Learn with Michael Jäger how & why your new VP Sales should be focussing on growing existing business in his first two months.

The Revenue Playbook as the Ultimate Growth Accelerator

RevOps5 January 20267 min read

The Revenue Playbook as the Ultimate Growth Accelerator

Learn more about the importance of a Revenue Playbook and why it serves as an essential guide for startups leading towards sustainable growth.

The Three Most Common Mistakes in Onboarding Sales Employees... And How to Avoid Them

Sales5 January 20264 min read

The Three Most Common Mistakes in Onboarding Sales Employees... And How to Avoid Them

Based on our experiences from working with +700 startup projects we present to you strategies to avoid the most common mistakes for onboarding sales employees.